Our Team

BBA was founded in 2005 by Rena Eichler, a pioneer in the application of incentives to improve the functioning of health systems, with a vision to create an organization that is responsive to the needs and realities of developing country health practitioners while also influencing policy in rich-country capitals. The growing BBA team is comprised of individuals with diverse backgrounds in development, health, economics, research, and strategic communications. Our aim is to make the world a healthier, more equitable place.